"I heard one of the interns in the front office talking about it," said Shurmur. "I said: 'What's this Gangnam Style thing?' And he said it's all the rage. So I figured why not? We'll go Gangnam Style. You always have to push the envelope and it can't be worse than the pro style offense that we're currently running."
Shurmur asked the intern down to the practice field to put in the Gangnam Style offense.
"Alright, kid, show us what it is," said Shurmur.
"Wait, you're serious? Oh," said the intern. "Well, I mean, if you're translating it to football, I guess it would be a lot of unorthodox movement and formations. And up-tempo. I don't know. It's a South Korean music vi-."
But Shurmur cut him off. "Amazing. I've been in football a long time and I know a genius when I see one. And what you just said is smarter than anything that ever came out of Mike Martz's mouth."
Browns players say they are excited about the Gangnam Style offense.
"I think that video is hilarious," said running back Trent Richardson. "If people are going to laugh at us regardless, we may as well have some fun with it. Gangnam Style offense it is."
But quarterback Brandon Weeden isn't so sure.
"Gangnam Style? What is that? Is that the thing the other players were watching on the YouTube?" he said. "I don't know. I don't really get it. I just don't feel like I fit in here. I don't really get the terminology of the offense or even what other teammates are saying. And their music is so loud."